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Gardenia’s share widening to 70% with P1-B expansion

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<img alt="Resulta ng larawan para sa gardenia bread" height="418" src="https://cdn.ieatishootipost.sg/wp-content/uploads/2015/01/Gardenia-Logo.jpg" width="640" /></div>
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Gardenia Bakeries Philippines, Inc., the country’s largest bread manufacturer, expects faster growth of 30 percent this year from P5 billion in 2015 and further widening of its market share to as much as 70 percent in three years following its plant capacity expansion.</div>
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Company president and general manager Simplicio Umali Jr. said the P1-billion plant expansion, which it inaugurated Wednesday, will increase capacity by 50 percent to 150,000 loaves per day. The Singapore-owned bread maker has a total of six plants already in the country.</div>
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With the new plant, Gardenia expects sales to grow 30 percent this year from P5 billion last year. This growth projection is more than double than the actual 11 percent growth posted in 2015 versus 2014. The new plant will produce 6,000 loaves per hour and special products (artisanal and community bread). At present, Gardenia accounts for 50 percent market share overall and 60-65 percent share in Metro Manila market.</div>
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“With expansion nationwide our market share will rise 60 to 70 percent in three years,” Umali said. The company will intensify distribution thru continued efforts of countryside market development specifically in provincial Luzon and saturation of convenience stores and sari-sari stores in urban centers.</div>
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<span style="background-color: white; color: #999999; font-family: "georgia" , "times" , serif; font-size: 13px; font-style: italic;">by </span>Bernie Magkilat</div>
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The new plant will serve bread demand of consumers of the entire Luzon market from Cagayan Valley to Sorsogon Province. The new plant is equipped with additional robotics and the latest available technology in modern baking which came from the best baking suppliers from all over the world like in Germany, the Netherlands, United States, and Japan.</div>
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The whole plant is computer-controlled starting from the use of an improved concept in the ingredient handling and makeup systems, use of robotics in handling baking pans and a unique technology in the depanning process which promises to be gentler to the bread, completely untouched by human hands.</div>
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During the plant inauguration event held at Laguna International Industrial Park (LIIP) Biñan, Laguna, Umali said they applied the best technologies on the new production line.</div>
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“There are improved systems and technologies in the makeup, proofing and automated handling process that will help produce high quality breads,” he said.</div>
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“The slicers are more accurate. We also have a tumbler where all four sides of the loaf are checked. There is also a tornado cleaner that ensures all baking pans are very clean and free of crumbs,” Umali added.</div>
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The new oven baking system will continue to use environment-friendly liquefied petroleum gas (LPG) and is to take in compressed natural gas once it is made available in the industrial market.</div>
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Umali also noted that consumers can now expect more “cottony” breads and finer grains. He ensures that with the new plant, Gardenia breads will have the same great delectable taste.</div>
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<a href="https://www.blogger.com/blogger.g?blogID=7189817172534292114" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=7189817172534292114" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a>The total bread market in the Philippines has an estimated value of P18 billion. This is divided into two categories, the packaged and unpackaged segments. The packaged, branded segment amounts to P9 billion, where Gardenia holds 50 percent while the unpackaged bread segment has an estimate of P9 billion.</div>
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According to Umali, despite the continuous growth of the country’s bread industry, the Philippines has still a much lower bread consumption compared to the ASEAN and neighboring countries like Singapore, Malaysia and Thailand.</div>
<span style="border: 0px; font-family: "arial"; font-size: 12px; margin: 0px; padding: 0px; vertical-align: baseline;"><br />Read more at http://www.mb.com.ph/gardenias-share-widening-to-70-with-p1-b-expansion/#xXclwM7j8YkUsTeh.99</span>

Gardenia’s share widening to 70% with P1-B expansion

Gardenia Bakeries Philippines, Inc., the country’s largest bread manufacturer, expects faster growth of 30 percent this year from P5 bill...

Gardenia boss is on a roll with bread empire

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<span class="editor">Jan Yumul, ABS-CBN News</span></h5>
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Gardenia Bakeries Philippines Inc. <em>President Simplicio Umali. ABS-CBN News</em></div>
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MANILA - Gardenia Bakeries Philippines Inc. President Simplicio Umali built the country's largest bread empire on plain hard work, punching in long hours at work to inspire his employees to do the same.</div>
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The man behind fluffy bread loaves that are a fixture in supermarkets across the country believes in hiring the right people who share his vision for the company.</div>
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"And I work with people. And it's the people that would be able to bring us towards that objective," he said.</div>
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"I will show them the strategies on what needs to be done and we will work together to achieve that objective," he added.</div>
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Umali has earmarked P1 billion for Gardenia's <a href="http://news.abs-cbn.com/business/07/27/16/gardenia-allots-p1-b-for-first-ever-mindanao-facility" style="color: #eb1e23; line-height: 18px; text-decoration: none;" target="_blank">first ever plant in Mindanao</a>. He expects P5 billion in revenues this year from P4 billion last year.</div>
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Gardenia boss is on a roll with bread empire

Jan Yumul, ABS-CBN News Gardenia Bakeries Philippines Inc. President Simplicio Umali. ABS-CBN News MANILA - Gardenia Bakeries Phi...

High Fiber Bread for that summer ready body

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<a href="http://www.pinoyfitness.com/wp-content/uploads/2013/05/stock-photo-17189396-flourless-organic-sprouted-grain-bread.jpg" style="border: 0px; color: #e4402b; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><span style="border: 0px; display: inline-block; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: 0px; line-height: inherit; margin: 0px; overflow: hidden; padding: 0px; position: relative; text-align: justify; vertical-align: top; width: 0px;"><iframe allowfullscreen="true" allowtransparency="true" frameborder="0" height="1000px" name="f339e5dca7e4f4c" scrolling="no" src="https://www.facebook.com/v2.0/plugins/quote.php?app_id=119389148101075&channel=http%3A%2F%2Fstaticxx.facebook.com%2Fconnect%2Fxd_arbiter%2Fr%2FP5DLcu0KGJB.js%3Fversion%3D42%23cb%3Df1ab64a272c99b4%26domain%3Dwww.pinoyfitness.com%26origin%3Dhttp%253A%252F%252Fwww.pinoyfitness.com%252Ffbf6f919e2e238%26relation%3Dparent.parent&container_width=552&href=http%3A%2F%2Fwww.pinoyfitness.com%2F2013%2F05%2Fhigh-fiber-bread-for-that-summer-ready-body%2F&locale=en_US&sdk=joey" style="border-style: none; border-width: initial; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: 0px; line-height: inherit; margin: 0px; padding: 0px; position: absolute; vertical-align: baseline; visibility: visible; width: 0px;" title="fb:quote Facebook Social Plugin" width="1000px"></iframe></span></a></div>
<img alt="Resulta ng larawan para sa highfiber bread" height="413" src="https://www.newhealthadvisor.com/images/1HT09180/Food-wholewheat-Masterfile2011.jpg" width="640" /><br />
<a href="https://www.blogger.com/blogger.g?blogID=7189817172534292114" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=7189817172534292114" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><br />
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<a href="https://www.blogger.com/blogger.g?blogID=7189817172534292114" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=7189817172534292114" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><strong style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">High Fiber Bread for that summer ready body</strong></div>
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I love bread. It’s been my constant breakfast partner as far as I can remember; Peanut Butter Sandwich, Peanut Butter and Jelly Sandwich, Toasted Bread with SPAM, Toasted Bread with Bacon and Eggs, Toasted Bread with Ham, Bread with Pansit, Toasted bread with Coffee just to name a few.</div>
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And every time I decide to go on a diet, I bring bread, I still remember years ago when I was preparing for summer and the beach, I would eat Wheat Bread and Steamed Chicken everyday! What a challenge!</div>
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So this summer, like me, if you’re planning to go on a diet and want to watch your calorie intake, here are some Facts about the different kinds of bread that might be of use to you.</div>
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<a href="http://www.pinoyfitness.com/wp-content/uploads/2013/05/bread-facts-calories-chart-2013.png" style="border: 0px; color: #e4402b; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="bread-facts-calories-chart-2013" class="aligncenter size-full wp-image-23395" height="781" sizes="(max-width: 463px) 100vw, 463px" src="https://www.pinoyfitness.com/wp-content/uploads/2013/05/bread-facts-calories-chart-2013.png" srcset="http://www.pinoyfitness.com/wp-content/uploads/2013/05/bread-facts-calories-chart-2013.png 463w, http://www.pinoyfitness.com/wp-content/uploads/2013/05/bread-facts-calories-chart-2013-177x300.png 177w" style="border: 0px; display: block; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: middle;" width="463" /></a></div>
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Source: <a href="http://healthism.blogspot.com/2011/05/calories-in-bread.html" rel="nofollow" style="border: 0px; color: #e4402b; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Healthism</a></div>
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If you observe closely, you’ll notice that the calories in white bread actually contains the same calories as bread with grains or wholemeal. Most bread calories come from carbohydrates sourced from refined flour, and the calories made from this are absorbed rapidly by our bodies compared to brown or wholemeal breads. This is because of the high fiber levels that are found in brown breads. Fiber fills up the stomach quicker, helps you to sense satiety easily, so we tend to eat less food. Less food means less calories, which means a healthier looking you in no time!</div>
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But of course, don’t forget you still need to stay active and exercise.</div>
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So now, if you’re on the hunt for that perfect bread partner for you, let me recommend something for you, if not, then just skip to the end of this article…</div>
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For those looking for high-fiber wheat bread, I would recommend trying out Gardenia, specifically:</div>
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<strong style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Gardenia High Fiber Wheat Raisin Loaf</strong></div>
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<a href="http://www.pinoyfitness.com/wp-content/uploads/2013/05/Gardenia-WRL.png" style="border: 0px; color: #e4402b; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="Gardenia-WRL" class="aligncenter size-large wp-image-23400" height="400" sizes="(max-width: 682px) 100vw, 682px" src="https://www.pinoyfitness.com/wp-content/uploads/2013/05/Gardenia-WRL-682x1024.png" srcset="http://www.pinoyfitness.com/wp-content/uploads/2013/05/Gardenia-WRL-682x1024.png 682w, http://www.pinoyfitness.com/wp-content/uploads/2013/05/Gardenia-WRL-200x300.png 200w, http://www.pinoyfitness.com/wp-content/uploads/2013/05/Gardenia-WRL-465x697.png 465w, http://www.pinoyfitness.com/wp-content/uploads/2013/05/Gardenia-WRL-960x1440.png 960w, http://www.pinoyfitness.com/wp-content/uploads/2013/05/Gardenia-WRL.png 1000w" style="border: 0px; display: block; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: middle;" width="400" /></a></div>
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<strong style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Gardenia Wheat High Fiber Raisin Loaf</strong> is made with premium WHOLE WHEAT FLOUR and laden with juicy CALIFORNIA RAISINS.</div>
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It is loaded with 2x more fiber which may promote good digestive health and may help in proper weight management plus it has a fruity-licious taste.</div>
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One slice of Gardenia High Fiber Wheat Raisin can provide 29% of your daily dietary fiber needs.</div>
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Raisins are rich in antioxidants that may protect cells from free radical damage—the leading cause of cancer, aging and a variety of diseases. Raisins are good source of fiber, which may help lower blood cholesterol levels. They are rich in potassium that helps reduce blood pressure, while low in fat and sodium, making them an ideal addition to a healthy diet.</div>
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Whole wheat is rich in fiber which may aid in proper digestion. It may also lower the risk of developing cardiovascular diseases, including heart disease and stroke, by decreasing the body’s cholesterol level. Whole wheat also contains health-giving nutrients like Vitamin E, selenium, iron, magnesium, zinc and B-vitamins. What’s more, whole wheat contains certain phytochemicals that may help lower the risk of cancer and diabetes.</div>
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<a href="http://www.pinoyfitness.com/wp-content/uploads/2013/05/gardenia-chart-p.png" style="border: 0px; color: #e4402b; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="gardenia-chart-p" class="aligncenter size-full wp-image-23401" sizes="(max-width: 610px) 100vw, 610px" src="https://www.pinoyfitness.com/wp-content/uploads/2013/05/gardenia-chart-p.png" srcset="http://www.pinoyfitness.com/wp-content/uploads/2013/05/gardenia-chart-p.png 610w, http://www.pinoyfitness.com/wp-content/uploads/2013/05/gardenia-chart-p-300x100.png 300w, http://www.pinoyfitness.com/wp-content/uploads/2013/05/gardenia-chart-p-465x156.png 465w" style="border: 0px; display: block; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: middle;" width="540" /></a></div>
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<strong style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Gardenia Wheat Cranberry Loaf</strong></div>
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<a href="http://www.pinoyfitness.com/wp-content/uploads/2013/05/Gardenia-WCL.png" style="border: 0px; color: #e4402b; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="Gardenia-WCL" class="aligncenter size-full wp-image-23399" sizes="(max-width: 445px) 100vw, 445px" src="https://www.pinoyfitness.com/wp-content/uploads/2013/05/Gardenia-WCL.png" srcset="http://www.pinoyfitness.com/wp-content/uploads/2013/05/Gardenia-WCL.png 445w, http://www.pinoyfitness.com/wp-content/uploads/2013/05/Gardenia-WCL-173x300.png 173w" style="border: 0px; display: block; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: middle;" width="350" /></a></div>
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Another must-try from the <strong style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Gardenia Fruitylicious Wheat Bread</strong> selection is the new Gardenia Wheat Cranberry Loaf which combines the health benefits of FIBER and CRANBERRIES. It’s the same soft and moist whole wheat bread plus the sweet and tangy taste of sweetened, dried cranberries that makes bread snacking experience truly HEALTHY-LICIOUS!</div>
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<a href="https://www.blogger.com/blogger.g?blogID=7189817172534292114" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=7189817172534292114" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a>Cranberries are a natural source of proanthocyanidins, a kind of phytonutrient, which decrease the adherence of bacteria to the wall of the urinary tract thus helping prevent urinary tract infection. They are rich in antioxidants that helps protect cells from free radical damage – the leading cause of cancer, aging and a variety of diseases.</div>
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If you must eat bread, why notmake sure you eat the healthier option right? If you want more information about Gardenia checkout their website and social media sites:</div>
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Website: <a href="http://www.gardenia.com.ph/" rel="nofollow" style="border: 0px; color: #e4402b; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">www.gardenia.com.ph</a><br />
Facebook: <a href="http://www.facebook.com/gardeniawellness" rel="nofollow" style="border: 0px; color: #e4402b; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">facebook.com/gardeniawellness</a> | <a href="http://www.facebook.com/gardeniaph" rel="nofollow" style="border: 0px; color: #e4402b; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">facebook.com/gardeniaph</a><br />
Twitter: <a href="http://www.twitter.com/gardeniaph" rel="nofollow" style="border: 0px; color: #e4402b; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">twitter.com/gardeniaph</a><br />
Youtube: <a href="http://www.youtube.com/gardeniaph" rel="nofollow" style="border: 0px; color: #e4402b; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">youtube.com/gardeniaph</a></div>
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And make sure to join the Gardenia Healthy Summer Indulgence Facebook Promo, from April 3 – May15, 2013!</div>
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High Fiber Bread for that summer ready body

High Fiber Bread for that summer ready body I love bread. It’s been my constant breakfast partner as far as I can remember; Peanut ...

Gardenia continues health advocacy

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<img alt="Resulta ng larawan para sa Gardenia continues health advocacy" height="425" src="http://moneysense.com.ph/wp-content/uploads/2016/03/001.jpg" width="640" /></div>
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MANILA, Philippines -  Gardenia Bakeries Philippines Inc. (GBPI), a manufacturer of breads known for their freshness, oven-baked aroma, softness, and nutritive value, through its Gardenia Nutrition and Wellness (Gardenia N&W) team, recently went to the IBM Philippines office in Quezon City.</div>
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Team Gardenia provided essential nutrition counseling and other helpful information, especially on meal preparation using Gardenia Health Breads and other concerns on health and nutrition.</div>
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The activity was part of Gardenia’s “Tagged Healthy” nutrition and diet needs campaign, the company’s continuous advocacy to promote wellness and healthy lifestyle among many Filipino consumers.</div>
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Aine de Guzman, Gardenia N&W’s resident nutritionist-dietitian, said many people often neglect the value of eating healthy food because of the varying kinds of work and lifestyle that they have.</div>
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“They even skip meals because of their different work schedules. They really don’t eat right that’s why we also want to inculcate in them that there is no reason why they should not eat nutritious food. Gardenia has a wide range of bread choices suited to their needs and lifestyle,” De Guzman said on the sidelights of the IBM Health Camp.</div>
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The Gardenia N&W team recently held a nutrition counseling and lecture activity at the IBM Philippines’ office located at UP-Ayala TechnoHub in Quezon City, one of the many places the team has visited throughout the country for the “Tagged Healthy” campaign.</div>
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<span class="element-invisible" style="clip: rect(1px 1px 1px 1px); height: 1px; overflow: hidden; position: absolute !important;">Business ( Article MRec ), pagematch: 1, sectionmatch: <span style="font-size: 13.1198px;">Aside from being provided with beneficial health and nutrition tips, the employees and other consumers present were also taught how to come up with easy-to-prepare sandwiches even if they are in a hurry, using Gardenia’s popular breads like the Classic White Bread.</span></span></div>
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De Guzman, however, said that aside from the Gardenia Classic White, there are also a lot of Gardenia bread products that employees can use to prepare great-tasting and nutritious meals in a jiffy, in particular Gardenia’s range of “healthylicious” bread choices.</div>
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Some of them include the High Fiber Whole Wheat Bread, High Fiber Wheat Raisin Loaf, Honey Oat Loaf, Slim ‘n Fit, High Calcium Milk Bread and Sugar Free 12-Grain Loaf.</div>
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The High Fiber Whole Wheat Bread, according to De Guzman, is high in dietary fiber that may help cleanse the digestive system and promote good digestion. It can help achieve one’s ideal weight since it’s a high fiber food, which may satisfy hunger on fewer calories. </div>
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Meanwhile, the High Fiber Wheat Raisin Loaf may help cleanse the digestive system, and the raisins are good allies when it comes to fighting aging and diseases since they are rich in antioxidants.</div>
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On the other hand, Gardenia Honey Oat Loaf “that contains beta-glucan from oats” may help maintain a healthy heart while the Slim ‘n Fit variant helps health-conscious people and weight-watchers maintain their ideal weight because of the presence of L-Carnitine, a type of amino acid that helps turn fat into energy partnered with regular exercise, and is also a natural antioxidant.</div>
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Lastly, Gardenia’s High Calcium Milk Bread can also help build strong bones and teeth while the Gardenia Sugar Free 12-Grain Loaf may also help keep blood sugar level normal.</div>

Gardenia continues health advocacy

MANILA, Philippines - Gardenia Bakeries Philippines Inc. (GBPI), a manufacturer of breads known for their freshness, oven-baked aroma, s...

Gardenia is Happy to be Part of the Filipino Household for 15 Delicious Years

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<img alt="Resulta ng larawan para sa gardenia happy bread" height="414" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAAiozK85VIPDZg1bcWWKDhKvzRVXp8GoNQB5xJeRy2V52g8UbQ1tmNN1raDlwZ5B4u7cXdarfotQOnhC6K9RgP4lh4nHIscTdvPSBk81DXxTGryarY1sQZ2zGstYmjnYqJXoxy6W2Txw/s640/09-Gardenia+Mascots.jpg" width="640" /><br />
<strong>1998:  Gardenia started its first full year of operations</strong></div>
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Gardenia revolutionized the bread industry with its world-class, most advanced large scale bread manufacturing facility that produces delicious breads which delight the Filipino consumers.</div>
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Being customer-driven, Gardenia focused on meeting the expectations of its target consumers. These are:<br />
<strong>First, freshness</strong>.  Everyone likes to eat bread that’s just come out of the oven. Gardenia responded to this need with the G-lock as assurance for freshness. The g-lock is a small but durable resealable clip used to seal in the bread’s freshness. There is seven G-lock colors assigned for the seven days of the week, making it easier in pulling out unsold breads every day of delivery, and to make sure that only newly baked breads are displayed on store shelves. Gardenia’s unique G-lock system keeps consumers informed of the date the bread is baked for, the suggested retail price, the production line the bread was produced, and batch number.</div>
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<strong>Second is taste</strong>. The local term for loaf bread is “tasty.” In the case of Gardenia, to differentiate the promise of taste, it claimed “<em>masarap kahit walang palaman</em>.” Gardenia uses only the finest ingredients from all over the world.</div>
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<strong>Next is aroma</strong>. Filipinos believe that food must smell good to taste good. <em>Inaamoy muna bago kinakagat</em>. The natural freshness and enticing smell of Gardenia breads stand out among other brands.</div>
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<strong>Fourth is softness</strong>.  Pinoys also prefer soft breads, because for them, softness means freshness. For them, the bread is old if it is not soft. It is a common observation that when buyers approach the bread shelves, they pinch and squeeze the bread. And did you ever notice that Gardenia loaf slices can be rolled without breaking? Try this out!</div>
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<strong>Nutritive Value</strong>. And of course, eating’s purpose is primarily for nourishment and nutrition. The nutrients most of us need are Vitamin A, Iodine, and Folate. Gardenia breads are fortified with essential vitamins and minerals that make it really nutritious.<br />
<strong>1999: The healthy High Fiber Wheat Bread Loaf is launched</strong></div>
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With the increasing demand for healthy and nutritious food products, Gardenia launched its High Fiber Whole Wheat Bread. It is high in fiber which may help promote good digestive health and proper weight management. Studies show that fiber is also known for its role in helping maintain normal blood glucose level.</div>
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Also this year, Gardenia’s widespread supermarket distribution goes into high gear.</div>
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<strong>2000: Gardenia delighted the Filipino consumers by expanding its current bread line</strong></div>
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Consumers have more delightful ways to enjoy high quality, fresh and delicious Gardenia breads in the new millennium. Gardenia introduced the Flavored and Bun Lines. The first flavored loaves included the California Raisin and Chocolate Chip Loaves. The natural sweetness and soft, moist texture of the flavored loaves make it a favorite for all ages. The hotdog and hamburger buns were also offered.</div>
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This year also marked the start of Gardenia’s Corporate Social Responsibility programs.</div>
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<strong>2001: Gardenia launched its own version of the Philippine’s staple bread and an innovative bread product</strong></div>
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Gardenia further delighted its consumers by launching a bread line that is close to every Filipino’s heart, the Pandesal. Made from the finest ingredients, consumers will surely enjoy Gardenia Pandesal because it’s full-to-the-bite and delightfully crusty on the outside but deliciously soft inside.</div>
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A hit in the Filipinos’ palate, Gardenia also introduced an innovative bread product that combines two delicious flavors baked in one amazing loaf—the Double Delights Ube and Cheese Loaf.</div>
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<strong>2002: Gardenia’s free plant tour experience started</strong></div>
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School plant tours begin as a way to educate its visitors on modern bread making, proper sanitation and healthy eating. Visitors are guided to a catwalk where they can see the actual baking process untouched by human hands. The plant is currently toured by as much as 3,000 to 8,000 students per day, making it one of the top tour destinations in the country today.</div>
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Also in 2002, the company’s distribution network reached all the way up to Baguio.</div>
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At the same year, Gardenia’s first specialty health bread was launched, the High-Calcium Loaf.</div>
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<strong>2003: Gardenia received both the ISO and HACCP certifications</strong></div>
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Gardenia has been awarded the <strong>ISO</strong> (International Organization for Standardization) certification for quality excellence and the <strong>HACCP</strong> (Hazard Analysis and Critical Control Points) certification for food safety. Both these awards signify that the company has strengthened its commitment and continued implementation of Good Manufacturing Practices (GMP), ensuring that the highest international standards are followed constantly.</div>
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These guarantee consumers that they only receive delicious breads that are fresh and safe.</div>
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<strong>2004: Consumers already recognized Gardenia’s unparalleled dedication to delight Filipino families with high quality and delicious breads</strong></div>
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From 2004-2010, Gardenia was accorded <strong>Superbrands</strong> status by Superbrands Ltd., an independent authority and arbiter on branding. It re-affirms that Gardenia has met the stringent criteria of market dominance, longevity, goodwill, customer loyalty and overall market acceptance.</div>
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From 2004-2008, Gardenia was awarded the Annual National Consumers’ Award (ANCA) as the “Outstanding Bread Manufacturer”. Gardenia was recognized and rewarded because of its combined efforts and hard work in making sure that they provide the best products for the Filipino consumers. The award with an ANCA statuette, symbolizes the consumers’ appreciation for having served and championed their interest.</div>
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This year also marked Gardenia’s presence in Iloilo and the Bicol Region.</div>
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<strong>2005: Gardenia inaugurated two new plants and its Distribution Centre</strong></div>
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In February 2005, an additional 2,000 loaves per hour plant and snack cake plant were opened to serve the growing demand of consumers for best quality bakery products. The snack cake plant produced its first snack cake, Twiggies. Twiggies is a delicious, moist, soft and flavorful snack cake perfect for kids and kids at heart who are looking for a new delightful snack experience.</div>
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In addition, Gardenia inaugurated its Distribution Centre that will reinforce further its outbound distribution capability resulting to a more efficient delivery of fresh breads every day.</div>
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<strong>2006: Gardenia introduced the Mini-wonders loaf line and the Muffin-tastic line</strong></div>
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What’s big in delight can now be enjoyed in convenient little packages—Gardenia Mini Wonders, a carnival of flavors that comes in scrumptious bites. Conveniently packaged, they are easy to keep and carry wherever and whenever there is a craving for these fun and flavorful breads.</div>
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Moreover, the Muffin line was developed to provide more delightful and delicious snack products to the Filipino consumers.</div>
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Along came the expansion of Gardenia’s network of outlets particularly in the provinces.</div>
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<strong>2007: Gardenia indulged the consumers through introduction of its Amazing Flavored Loaf Line and the Cream Roll Line</strong></div>
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The first to be introduced was the Amazing Black Forest Loaf. This seasonal loaf has become Gardenia’s mainstay due to insistent consumer demand.</div>
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And to give a new twist to the Filipino’s everyday ice cream snack, Gardenia launched its Cream Roll line. Now, this exciting treat comes in nine (9) different flavors.</div>
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Another specialty bread was launched, in addition to the health line, for the health-conscious and diabetics—the Sugar Free 12-Grain Loaf.<br />
<strong>2008: Gardenia marked its 10th year in the baking industry</strong></div>
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Indeed, Gardenia’s tagline, “So good… you can even eat it on its own,” was not just a clever advertising phrase, but exactly what its customers have been saying to its bread products for the past 10 years.<br />
So what is the secret ingredient of Gardenia’s success? “It is Gardenia employees’ untiring collective efforts to achieve excellence. These dedicated individuals are the driving forces that propel Gardenia to be number one”, Simplicio Umali Jr., President and General Manager, stated. He added that they truly adopted their rallying cry by heart which is, Quality Begins with Me.</div>
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Gardenia also formed its Nutrition and Wellness Team as an advocacy to educate the market about healthy eating, proper diet, that leads to a healthy lifestyle.</div>
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<strong>2009: Gardenia inaugurated its 6K plant</strong></div>
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This state-of-the-art bread manufacturing plant is capable of making 6,000 loaves of bread per hour or nearly 150,000 loaves per day, almost doubling its production capability. The new plant’s increased capacity enables the bread-manufacturing giant to deliver more freshly-baked breads to more households, marking another milestone for the company since it began operating in the country.</div>
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Also in 2009, Gardenia introduced the Slim N’ Fit. It is the only bread in the market that contains L-Carnitine, a nutrient that helps the body turn fat into energy.</div>
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<strong>2010: Gardenia once more delighted the consumers with the addition of health product</strong></div>
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Who says healthy can’t be delicious? Gardenia once again developed an innovative health product to give a twist to its already existing High Fiber Whole Wheat Bread. The flavorful, plump, and juicy High Fiber Wheat Raisin Loaf was a combination of high fiber content from whole wheat flour and juicy California raisins.</div>
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<strong>2011: (1) Gardenia inaugurated bread plant in Cebu, and (2) the company bagged the three Program Achievement awards from DTI</strong></div>
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Gardenia Bakeries Philippines Inc. inaugurated its bread manufacturing plant in Lapu-Lapu City, Cebu which has a daily production capacity of 50,000 loaves catering to the needs of the Central Visayas and the Northern Mindanao market.<br />
The company fast tracked its expansion plan after receiving numerous requests and demands of bringing Gardenia products to Cebu and nearby provinces.</div>
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Also in 2011, Gardenia emerged as the only company which got all the Pro-active Program Achievement Awards for the three categories, namely Labor Management Relationship, Family Welfare/Community Relations, and Quality and Productivity.</div>
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<strong>2012: Gardenia held its own version and the first ever Happy Bread Day celebration in the country</strong></div>
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To celebrate the importance of delicious breads in the Philippines, Gardenia partnered with the country’s well-known food and beverage brands. This major brand activation was packed with fully enjoyable activities like various booth samplings, games, interactive cooking demos, and a variety show. This event gathered thousands of participants composed of families, students, young workers, media, and just about any bread lover.</div>
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<strong>2013: Gardenia Now on its crystal year! The world-class bread that has become an integral part of the happy Filipino families for 15 years</strong></div>
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With such state-of-the-art <strong>p</strong>lant, technologically-advanced <strong>p</strong>rocess, superior <strong>p</strong>roduct, and dedicated<strong>p</strong>eople (4P’s), it is not surprising Gardenia has always been the favorite brand that is so delicious that it can be eaten on its own, even without “<em>palaman</em>.”<br />
When Gardenia was first introduced to the market 15 years ago, people weren’t very particular about the kind of loaves they served on their breakfast table. Gardenia almost instantaneously changed the Filipino’s bread-buying habits.  A single try made Gardenia the instantly preferred brand for loaves because nothing in the market came close to Gardenia’s freshness, taste, aroma and softness.</div>
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Today, on Gardenia’s crystal year, nothing still does.</div>

Gardenia is Happy to be Part of the Filipino Household for 15 Delicious Years

1998: Gardenia started its first full year of operations Gardenia revolutionized the bread industry with its world-class, most advanced...

Does White Bread Make You Fat?

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<header class="clearfix js-article_header" style="color: #373737; font-family: "Museo Sans 300", Arial, sans-serif; font-size: 13px; overflow: hidden; padding-bottom: 10px;"><h1 class="articleTitle Heading1" content="Does White Bread Make You Fat?" data-dmc="article-headline" data-module="article-title" id="nointelliTXT" itemprop="name" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: 0px; color: #2e2e30; font-family: HalisR-Bold, arial, sans-serif; font-size: 30px; font-stretch: normal; font-weight: 400; line-height: normal; margin: 0px 0px 0.3em; outline: 0px; padding: 0px 0px 5px; vertical-align: baseline;">
<span style="color: #373737; font-size: 13px;">by </span><span class="author js-author" content="Nina K. " data-dmc="article-author" itemprop="author" style="background-position: 0px 0px; border: 0px; color: #fe6749; cursor: pointer; font-family: "sourcesansproregular" , "arial" , sans-serif; font-size: 14px; font-stretch: normal; line-height: normal; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s; vertical-align: baseline;">NINA K.</span></h1>
</header><figure class="summary-image" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: 0px; color: #373737; float: left; font-family: "Museo Sans 300", Arial, sans-serif; font-size: 13px; line-height: 1.3; margin: 0px 14px 10px 0px; outline: 0px; padding: 0px; vertical-align: baseline; width: 640px;"><img alt="Does White Bread Make You Fat?" data-dmc="article-image" src="https://img.aws.livestrongcdn.com/ls-article-image-640/cme/cme_public_images/www_livestrong_com/photos.demandstudios.com/getty/article/108/241/504396881_XS.jpg" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: 0px; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" /><figcaption class="caption" style="font-size: 11px;"><span data-dmc="image-caption" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">A loaf of sliced white bread.</span> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Photo Credit <span data-dmc="image-credit" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Tomophafan/iStock/Getty Images</span></span></figcaption></figure><br />
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While one piece of white bread probably won't go straight to your hips, eating too much may lead to weight gain. What's more, research shows that choosing refined grains such as white bread, rice and pasta could make you more likely to pack on fat than eating whole grains such as whole-wheat bread or pasta or brown rice.</div>
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Whether you eat white bread or not, you only gain weight by consuming more calories than your body needs for energy. Faced with a calorie surplus, your body stores the excess as fat. The weight-gain process typically occurs gradually, as it takes a 3,500-calorie surplus to gain just 1 pound. The average slice of white bread contains just 75 calories, so you'd need to eat a lot of bread to cause rapid weight gain.</div>
</section><section class="article-section" style="color: #373737; font-family: "Museo Sans 300", Arial, sans-serif; font-size: 13px;"><h2 class="header" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: 0px; font-size: 23px; line-height: 1.2em; margin: 0px 0px 8px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span data-dmc="section-headline" style="background-position: 0px 0px; border: 0px; font-family: "museo sans 500" , "arial" , sans-serif; font-size: 18px; font-stretch: normal; font-weight: 400; line-height: normal; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The Hunger Factor</span></h2>
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While white bread may not be especially high in calories, it may contribute to weight gain by spurring cravings, causing you to consume more calories throughout the day. Refined grains are stripped of the fiber-rich bran and germ, leaving only the starchy endosperm. Your body absorbs starchy foods relatively quickly, leading to a rapid rise in blood sugar. Blood-sugar levels soon crash, causing cravings -- often for more refined carbohydrates, perpetuating the cycle. Fiber also slows food in the digestive tract, helping you feel fuller longer. Without the fiber, white bread is emptied quickly from your stomach, further increasing hunger.</div>
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</section></section><section class="article-section" style="color: #373737; font-family: "Museo Sans 300", Arial, sans-serif; font-size: 13px;"><h2 class="header" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: 0px; font-size: 23px; line-height: 1.2em; margin: 0px 0px 8px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span data-dmc="section-headline" style="background-position: 0px 0px; border: 0px; font-family: "museo sans 500" , "arial" , sans-serif; font-size: 18px; font-stretch: normal; font-weight: 400; line-height: normal; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Belly-Fat Concerns</span></h2>
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Food may influence how your body distributes weight, and refined grains such as white bread could make you more likely to store fat in the abdominal region, expanding your waistline. In a study published in "The American Journal of Clinical Nutrition" in 2010, researchers examined 2834 participants and found that those who ate refined grains rather than whole grains tended to have more visceral fat deep in the abdomen, as well as more subcutaneous belly fat just beneath the skin. Visceral fat is particularly troublesome, as it's shown to increase your risk of diabetes, heart disease and other illnesses.</div>
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<span style="font-family: "museo sans 500", arial, sans-serif; font-size: 18px;">Healthy Guidelines</span></div>
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If you do choose to eat white bread, help ensure proper nutrition by consuming moderate portions as part of a balanced diet. Following the U.S. Department of Agriculture's MyPlate guidelines, a 2,000-calorie diet should include just 6 ounces of grains per day, with each slice of bread or half-cup of cooked rice or pasta counting as 1 ounce. At least half of those grains should come from whole-grain sources, leaving room for no more than 3 ounces per day of refined grains such as white bread. Non-grain food groups to fill out the rest of your diet include fruits, vegetables, dairy and protein-rich foods such as beans and fish.</div>
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Does White Bread Make You Fat?

by NINA K. A loaf of sliced white bread. Photo Credit Tomophafan/iStock/Getty Images While one piece of white bread probably won...

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